Founded in Stockholm by Jonathan Wendt, YELOW is a jewellery brand born from years of creation, emotion, and craftsmanship. Despite working on global projects for Nike, Adidas, LEGO, Coca-Cola, IKEA, and The Weeknd, YELOW was always the end goal. A return to what truly matters: authenticity and human connection.

Rooted in emotion and honesty, each piece is a tribute to the raw beauty of being human — celebrating joy, love, vulnerability, and everything in between.
Handcrafted in Sweden from 100% real silver, every ring reflects sincerity in design and purity in material.

With a deep respect for craftsmanship and timeless simplicity, YELOW transforms emotion into form, creating lasting expressions that honor individuality, imperfection, and the art of being real.